Privacy Policy

We collect information that you provide directly, as well as information gathered automatically as you use our site:

We do not collect or store your card, UPI or banking details — these are processed directly and securely by our third-party payment gateway partners.

• To process and deliver your orders, and communicate order updates
• To respond to your queries, returns, exchanges and support requests
• To personalise your shopping experience and recommend products
• To send promotional emails or SMS, where you have opted in
• To improve our website, products and overall customer experience
• To detect and prevent fraud, abuse or security issues

Our website uses cookies and similar technologies to remember your preferences, keep items in your cart and wishlist, and understand how visitors use our site. You can disable cookies through your browser settings, though some features of the site may not function properly without them.

We do not sell your personal information. We may share your information only with:

• Shipping partners — to deliver your orders to you
• Payment gateways — to securely process your payments
• Service providers — who help us operate the website, analytics or marketing tools, under confidentiality obligations
• Legal authorities — where required by law, court order, or to protect our rights

We use industry-standard measures — including SSL encryption during checkout — to protect your personal information from unauthorised access, alteration or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

You have the right to:

• Access, update or correct the personal information we hold about you
• Request deletion of your personal data, subject to legal record-keeping requirements
• Opt out of marketing emails or SMS at any time using the unsubscribe link, or by contacting us
• Ask us how your data is being used or shared

To exercise any of these rights, please reach out to us using the contact details below.

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including for order history, legal, accounting or reporting requirements, after which it is securely deleted or anonymised.

Our website may contain links to third-party sites (such as social media platforms). We are not responsible for the privacy practices of these external sites, and we encourage you to review their privacy policies separately.

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational or regulatory reasons. Any updates will be posted on this page with a revised "Last updated" date.